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3/23/2007 2:29:55 PM
International Seminar for IT and BPO firms end in Accra
 The 2007 Xalles international marketing seminar (IMS) ended successfully on Wednesday, March 14 at the Golden Tulip Hotel. The event was designed to provide Ghanaian companies with practical tools and information needed to prepare them for cross-border expansion and entry to new product markets. It guided the participants through global opportunities available with practical and competitive business management, financial readiness, product development, and business intelligence. The event was sponsored by Xalles Limited, GCG Investments and the Ghana @ 50 Secretariat.
International Partner Guide
International Business Plan Preparation Guide
International Marketing Plan Preparation
The full day version of the seminar included a facilitated workshop session for participants to begin crafting strategies suited to their companies and unique market situations—a new approach that will direct their actions towards areas critical for successful international marketing.
Xalles presented a full day, customized version of its IT/BPO marketing seminar to all participants as a group. It included a workshop on individual marketing strategies—i.e. personalized business coaching for entrepreneurs and companies.
Seminar Objectives
• Identifying international opportunities by region
• Discovering requirements for global expansion
• Determining organization’s—as well as its product’s—readiness for global expansion
• Developing an international marketing strategy
About Xalles Limited
As an innovative, international management consulting firm, Xalles Limited provides business strategy and systems implementation services to firms in the supply chain, financial services and information technology industries around the world. Xalles Limited has offices in the U.S., Canada and Ireland and has a mobile group of personnel in 9 countries across 5 continents. Our personnel communicate in 11 languages and have experience in implementing systems to over 18,000 people. For more information about Xalles Limited, please visit our web site at www.xalles.com
Press
• Ghanaian Chronicle
• GBC Radio
• Ghana News Agency
• Amandla Journal
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Source: GCG
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