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3/10/2007 7:15:41 PM
GCG
March 14: Xalles International Seminar for IT & BPO Firms
 The Ghana @ 50 Secretariat, in collaboration with GCG, the Washington-based Xalles Limited and the Ghana Multimedia Incubator Center, will present the 1st International Seminar for Information Technology and Business Process Outsourcing firms in Accra.
Date: March 14, 2007
Venue: Golden Tulip Hotel, Airport City, Accra
https://ghanacybergroup.com/ITSeminar.pdf
PRESENTERS
Thomas W. Nash, Chairman & CEO, Xalles Limited, Washington, DC
Kwasi Adu-Gyan, Managing Director, Ghana Multimedia Incubator Center, Accra
Corporate Presentation by Microsoft Corp.
Corporate Presentation by Cisco Systems, Inc.
REGISTRATION
No Charge ~ the event is sponsored by Microsoft, Cisco, GMIC, GCG, Xalles and the Ghana @ 50. To register, please contact:
AFRICA
Yaw Owusu, GCG Investments Ltd, Airport City, Accra
EUROPE, NORTH and SOUTH AMERICA
Rui Lopes, Xalles Limited
+1-
ASIA
Antony Widjaja, Xalles Limited
+1-
The Ghana @ 50 international marketing seminar (IMS) will provide Ghanaian and African companies with practical tools and information needed to prepare them for cross-border expansion and entry to new product markets. It will guide the participants through global opportunities available with practical and competitive business management, financial readiness, product development, and business intelligence.
The program would also provide global firms (e.g. Microsoft, Cisco, etc) with an opportunity to share their experience in international markets and how their presence and growth in Africa will help facilitate the growth of the hi-tech industry in the region. The full day version of the seminar includes a facilitated workshop session for participants to begin crafting strategies suited to their companies and unique market situations—a new approach that will direct their actions towards areas critical for successful international marketing.
The Seminar will provide a full day, customized version of Xalles IT/BPO marketing seminar to all participants as a group. The program also includes a workshop on individual marketing strategies—i.e. personalized business coaching for entrepreneurs and companies.
SEMINAR OBJECTIVES
• Identifying international opportunities by region
• Discovering requirements for global expansion
• Determining organization’s—as well as its product’s—readiness for global expansion
• Developing an international marketing strategy
HANDOUTS
For all participants, the seminar will provide the following companies to continue applying the techniques and concepts from the seminar in subsequent weeks.
• International Partner Guide
• International Business Plan Preparation Guide
• International Marketing Plan Preparation
The IMS will cover:
• Business Management
• Financial Readiness
• Product Development and Packaging
• International Marketing
• Distribution and Pricing
• International Business Intelligence
• Culture and Language
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Source: Xalles
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